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Sonic Network Announces Advanced
High-Quality Ringtone Engine Availability on Analog Devices SoftFone®
Chipsets
Boston, MA - February 10, 2005
--- Sonic Network, Inc. (Sonic), a world-wide provider of audio
synthesis technology to the handheld consumer device and musical
instrument markets, today announced the availability of Sonics
advanced EAS Embedded Audio Synthesis technology on the
Analog Devices (ADI) SoftFone chipsets for cellular phones. Analog
Devices will be exhibiting Sonics EAS ringtone engine and
custom soundsets at this years 3GSM World Congress in Cannes,
France (February 1417, 2005), on ADIs complete chipset
solutions for GSM, GPRS, EDGE, and 3G handsets in the companys
booth at Stand D60 in Hall 2.
Sonic Network has a heritage
in developing digital audio for musical instruments, which has
helped it to develop the highest quality audio synthesis technology
for the cellular market. Case in point, David Battino, co-author
of The Art of Digital Music, states, "It's one thing to
make a multi-DVD sound library sound great, but doing it on a
100-kilobyte telephone is an art. I've been greatly impressed
with how Sonic Network has been able to apply their audiophile
skills to overcome the incredible constraints of handheld devices,
which is why we featured the company in our new book focused
on artistic pioneers whose work is shaping the sound of the future."
Christian Kermarrec, vice president
for RF and Wireless Systems at Analog Devices states We
have seen considerable interest in software based MIDI ringtone
synthesis as a way for handset manufacturers to reduce costs.
However, at the same time, these manufacturers still want to
maintain the high quality of audio that stand-alone ringtone
chips currently provide. With Sonics high-quality EAS synthesis
software running on our SoftFone chipset, we can now satisfy
both requirements.
Jennifer Hruska, president of
Sonic Network and recognized audio industry visionary states
Our validated and tested integration with ADIs handset
platforms considerably reduces the risk and time associated with
deploying a software based MIDI ringtone solution. The compact
and scalable EAS platform combined with ADIs SoftFone chipsets
has the added advantage of giving ADI customers considerable
flexibility in deploying a single technology across a broad range
of handset models, ranging from low end feature phones to high
end smart phones.
Sonics EAS ringtone solution
is also available as optimized and pre-integrated with TTPComs
new AJAR applications platform. TTPCom, a world leader in providing
GPRS, EDGE and 3G protocol software, works closely with ADI to
offer a complete and robust total solution to handset designers
and manufacturers. Since each feature a manufacturer wishes to
add to a handset requires extensive integration and testing,
this 3-way cooperation between ADI, Sonic and TTPCom, now provides
substantial value in terms of reduced time and cost in bringing
new designs to market.
About Analog Devices:
Innovation, performance, and
excellence are the cultural pillars on which Analog Devices has
built one of the longest standing, highest growth companies within
the technology sector. Acknowledged industry-wide as the world
leader in data conversion and signal conditioning technology,
Analog Devices serves over 60,000 customers, representing virtually
all types of electronic equipment. Celebrating 40 years as a
leading global manufacturer of high-performance integrated circuits
used in analog and digital signal processing applications, Analog
Devices is headquartered in Norwood, Massachusetts, with design
and manufacturing facilities throughout the world. Analog Devices'
common stock is listed on the New York Stock Exchange under the
ticker ADI and is included in the S&P 500 Index.
About Sonic Network, Inc.:
Sonic Network, Inc. provides embedded audio technology and content
(music and sounds) that enable high quality, engaging audio and
multi-media playback. The company licenses its products in a
wide variety of markets including Wireless Devices, Semiconductors,
PC Soundcards, Games, and Music Synthesizers. Consumers enjoy
crystal clear music and multi-media playback on all devices,
despite a particular platform's memory, processing or functional
constraints. For this reason, Sonic has gained a well-deserved
reputation of providing superb next-generation quality audio.
Embedded Audio Synthesis and
EAS are trademarks of Sonic Network, Inc. SoftFone is a registered
trademark of Analog Devices, Inc. All other trademarks included
herein are the property of their respective owners. |