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MUSE Launch Kicks Off With
Sonic Implants Marketing Makeover
New MUSE Product Helps
Initiate Implants Brandname Migration to SONiVOX MI
Sonic Implants today announced
that MUSE, a universal musician's tool encapsulating a prodigious
array of digital musical instruments in a powerful new virtual
instrument engine, is scheduled to launch early next month.
Priced at $495, MUSE offers both
professional and consumer musicians the highest professional
level of sound quality, providing musicians of every stripe with
a sound palette they can literally use to "paint by ear."
Underscoring the company's rising pre-eminence in the musical
instruments market, Sonic is initiating a companywide marketing
makeover concurrent with the rollout, in which the Implants brandname
will migrate to SONiVOX MI.
For years, SONiVOX MI has provided
leading composers in the film and television industries with
the tools needed to create world-class audio content for top
movie, music and television projects. Most recently, Deanne Ogden,
IMM creative director, used the SONiVOX Amps & Pick-ups collection
to create a vital guitar element in Toyota's 2005 Super Bowl
spot.
Now, with the MUSE rollout, a
vast majority of the sound palettes used by these artists will
become available to virtually everyone, from budding pop impresarios
to ambitious college film students. In fact, based on the product's
universality, TASCAM is pairing its Gigastudio Virtual Instrument
Engine (GVI) with MUSE, and incorporating the product's content
with its GIGA technology to make, as Johnny DeLeon, TASCAM Software
Content Manager, states, "an instrument that will appeal
to everyone."
Meanwhile, on the corporate level,
"significant acceleration of across-the-board development
and marketing has prompted us to re-brand our entire product
suite under the SONiVOX umbrella," explains Jennifer Hruska,
Sonic Network President and Founder. "We now serve as the
leading provider of three premier sound product lines: SONiVOX
MI, mdME (music-driven Mobile Entertainment) applications and
AudioiNSIDE, mobile application enabling technologies.
In March of this year, SONiVOX
mdME application, PyroSonix, was hailed as one of two top winners
in the Motorola 2006/CODE:MOTO developer competition in San Jose,
California. Other applications under development include non-intrusive
user-centered vehicles for next generation mobile advertising
and promotion. Comments Peter Eggleston, Vice President Sales
and Marketing, "SONiVOX branding has allowed us to not only
integrate our product suite, but provide us with a platform capable
of facilitating the swift advancement of all our product sets."
About SONiVOX
SONiVOX is a three-tier sound
product suite created by Sonic Network, Inc., featuring:
- SONiVOX MI, virtual musical
instrument libraries and associated technologies
- mdME, (music-driven Mobile Entertainment) applications
- AudioiNSIDE, mobile application enabling technologies
Endorsed by leading film and
television composers worldwide, SONiVOX is a compelling array
of products deployed in cellphones, games, personal computers,
semiconductors, audio equipment and music synthesizers, where
they are enjoyed by millions of professional and consumer users
around the globe. |