Press Releases

MUSE Launch Kicks Off With Sonic Implants Marketing Makeover
New MUSE Product Helps Initiate Implants Brandname Migration to SONiVOX MI

Sonic Implants today announced that MUSE, a universal musician's tool encapsulating a prodigious array of digital musical instruments in a powerful new virtual instrument engine, is scheduled to launch early next month.

Priced at $495, MUSE offers both professional and consumer musicians the highest professional level of sound quality, providing musicians of every stripe with a sound palette they can literally use to "paint by ear." Underscoring the company's rising pre-eminence in the musical instruments market, Sonic is initiating a companywide marketing makeover concurrent with the rollout, in which the Implants brandname will migrate to SONiVOX MI.

For years, SONiVOX MI has provided leading composers in the film and television industries with the tools needed to create world-class audio content for top movie, music and television projects. Most recently, Deanne Ogden, IMM creative director, used the SONiVOX Amps & Pick-ups collection to create a vital guitar element in Toyota's 2005 Super Bowl spot.

Now, with the MUSE rollout, a vast majority of the sound palettes used by these artists will become available to virtually everyone, from budding pop impresarios to ambitious college film students. In fact, based on the product's universality, TASCAM is pairing its Gigastudio Virtual Instrument Engine (GVI) with MUSE, and incorporating the product's content with its GIGA technology to make, as Johnny DeLeon, TASCAM Software Content Manager, states, "an instrument that will appeal to everyone."

Meanwhile, on the corporate level, "significant acceleration of across-the-board development and marketing has prompted us to re-brand our entire product suite under the SONiVOX umbrella," explains Jennifer Hruska, Sonic Network President and Founder. "We now serve as the leading provider of three premier sound product lines: SONiVOX MI, mdME (music-driven Mobile Entertainment) applications and AudioiNSIDE, mobile application enabling technologies.

In March of this year, SONiVOX mdME application, PyroSonix, was hailed as one of two top winners in the Motorola 2006/CODE:MOTO developer competition in San Jose, California. Other applications under development include non-intrusive user-centered vehicles for next generation mobile advertising and promotion. Comments Peter Eggleston, Vice President Sales and Marketing, "SONiVOX branding has allowed us to not only integrate our product suite, but provide us with a platform capable of facilitating the swift advancement of all our product sets."

About SONiVOX

SONiVOX is a three-tier sound product suite created by Sonic Network, Inc., featuring:

- SONiVOX MI, virtual musical instrument libraries and associated technologies
- mdME, (music-driven Mobile Entertainment) applications
- AudioiNSIDE, mobile application enabling technologies

Endorsed by leading film and television composers worldwide, SONiVOX is a compelling array of products deployed in cellphones, games, personal computers, semiconductors, audio equipment and music synthesizers, where they are enjoyed by millions of professional and consumer users around the globe.


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