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Sonic Network and Emblaze Semiconductor Partner
to Provide High Quality Audio Synthesis to
Mobile Multimedia Appliances
Sonic General MIDI Wavetables enable the
highest quality sound with the smallest
footprint for current and future Emblaze
Semiconductor ICs
Boston, MA and Ra’anana, Israel - February 12,
2004 -- Sonic Network, Inc., a music industry
veteran providing audio synthesis technology and
high quality instrument wavetables, and Emblaze
Semiconductor, an Emblaze Group company (LSE:
BLZ) and a leading provider of mobile multimedia
and application ICs, announced today that they
have entered into an agreement to license
Sonic’s wavetable technology for use in both
current and future ICs for mobile multimedia
appliances, including support for polyphonic
MIDI capabilities for the mobile phone market.
To power today’s most advanced multimedia
devices, Emblaze Semiconductor selected Sonic’s
general MIDI sound bank that is compact in size
and of high quality. Sonic’s wavetable
technology running on Emblaze Semiconductor
multimedia chips eliminates the need for an
external MIDI chip, enabling Emblaze
Semiconductor to offer customers a high quality
MIDI experience while lowering BOM (bill of
material) costs.
“We analyzed the market and discovered that the
Sonic solution was most suited to our needs,”
states Tamir Sagi, Emblaze Semiconductor’s
Video-Audio Department Manager. “We were
impressed by Sonic’s flexibility in delivering
customized versions of its wavetables. We were
also pleased with the excellent support they
provided to us during the integration.”
“Sonic Network has considerable expertise in DLS
and other wavetables formats and how they relate
to the synthesizer utilizing them. Sonic knows
how to get the highest quality sound with the
lowest (memory and processing) footprint," said
Jennifer Hruska, president of Sonic Network.
"Our expertise in ringtone technology and
wireless devices also enabled us to provide
valuable consulting and integration services,
something Emblaze Semiconductor was looking
for.”
Hruska added that Emblaze Semiconductor has
“solid engineering” which was one of the reasons
her company was interested in working with the
semiconductor manufacturer. She goes on to state
that the Emblaze Semiconductor hardware
synthesizer based solution has impressive
performance and quality.
About Sonic
Network, Inc.:
Sonic Network, Inc. provides embedded audio
technology and content (music and sounds) that
enable high quality, engaging audio and
multi-media playback. The company licenses its
products in a wide variety of markets including
Wireless Devices, Semiconductors, PC Soundcards,
Games, and Music Synthesizers. Consumers enjoy
crystal clear music and multi-media playback on
all devices, despite a particular platform's
memory, processing or functional constraints.
For this reason, Sonic has gained a
well-deserved reputation of providing superb
next-generation quality audio.
ONLINE NEWSROOM:
http://www.sonicnetworkinc.com/press.htm |
